Good.Lab
PROJECT SNAPSHOT
INDUSTRY
Sustainability & Impact
ENGAGEMENT
Project-based
TIMELINE
Defined scope
AI USED
Marketing lead
SERVICES
Product UI
Strategy
overview
ESG reporting is complex. The product experience shouldn't be.
Good.Lab is a sustainability intelligence platform that helps mid-market and enterprise companies track, manage, and report on ESG metrics. As ESG reporting requirements have expanded — driven by regulatory pressure and investor scrutiny — the need for clear, accessible software has grown significantly.
Brandmates was brought in to help Good.Lab sharpen its product strategy and improve the UI experience — ensuring the platform communicated value clearly to non-technical buyers while maintaining the depth that sophisticated sustainability teams required.
SCOPE
What we built.
01 — Product strategy
Go-to-market strategy aligned to the ESG regulatory moment.
Developed product positioning and go-to-market strategy that took advantage of the regulatory tailwinds driving ESG adoption — identifying the highest-value buyer segments and the messaging that would resonate with each.
02 — Product UI
Interface design that made complex ESG data approachable.
Redesigned key product UI screens to reduce cognitive load, improve workflow clarity, and make the platform more accessible to the compliance, finance, and operations buyers who increasingly own ESG reporting decisions.
RESULTS
Clearer product positioning aligned to regulatory tailwinds driving ESG adoption.
Improved UI experience that made complex ESG data accessible to non- technical buyers.
Brandmates helped us turn a rough concept into a real product. We couldn't have done it without them.
Liam Bossi
Chief product officer, GoodLab