Sierra Club
PROJECT SNAPSHOT
INDUSTRY
Sustainability & Impact
ENGAGEMENT
In-house creative & web team
TIMELINE
Multi-year retainer
AI USED
Claude · Nanobanana · Runway · 3D
SERVICES
Brand
Paid social
AI photography
Graphic design
overview
A category leader with a creative capacity problem.
Flex is a leader in the feminine hygiene category — pioneering the menstrual disc and expanding its line to include cups, pads, and both disposable and reusable options. With a lean in-house design team and a rapidly growing channel mix, Flex needed specialized creative capacity and AI-powered production capability to keep pace.
Brandmates embedded as a supplemental creative team — producing paid social campaigns, 3D product renders, AI-generated photography, and packaging design across US and Japan markets. Not a vendor. A creative extension of the internal team.
SCOPE
What we built.
01 — Paid social creative
Campaign concepting and creative production for Meta and paid channels.
Developed and produced a full campaign creative suite targeting athletes and everyday users — copy, design, and motion assets built to perform across Meta, TikTok, and digital retail environments.
02 — AI render & photography
3D renders and AI-generated photoshoots to scale visual production.
Generated original 3D models and animations of the full Flex product portfolio. Ran AI-generated photoshoots to localize existing photography for the Japanese market — at a fraction of traditional cost and timeline.
03 — Packaging design
New packaging concepts and production-ready artwork.
RESULTS
US + Japan
Creative adopted for both US and Japan markets — localized without a separate production shoot.
Full SKU
3D render library built across the entire Flex product portfolio — generated once, deployed everywhere.
New paid social campaign strategy and assets deployed across Meta and TikTok.
How AI accelerated this engagement
One brief. Every market. Every format.
AI-powered production let us take existing brand assets and produce market-specific variants — photography, packaging, paid creative — at a volume and speed no traditional agency could match.
Localization
AI-generated photography adapted for the Japanese market — without a separate production shoot.
Scale
Full product render library across every SKU — 3D models generated once, deployed everywhere.
Speed
Creative delivered on retainer timelines — not traditional agency production schedules.
Working with Brandmates to refresh our design guidelines and standardize brand collateral brought much-needed clarity and consistency to our materials. Their thoughtful approach helped streamline how we show up across teams and channels.
Thea Stutsman