Rhombus
PROJECT SNAPSHOT
INDUSTRY
Hardware, SaaS & AI
ENGAGEMENT
Brand & product marketing
TIMELINE
4 weeks initial · ongoing
AI USED
3D render · animation · positioning
SERVICES
Graphic design
Web
Product render
Messaging
overview
One brief. Every market. Every format.
The enterprise physical security market — spanning cameras, sensors, and access controls — is both crowded and slow to evolve. High rip-and-replace costs leave many companies stuck with decades-old technology, making it difficult for innovative brands to break through.
Rhombus had a clear opportunity to disrupt the industry. Its sleek, Apple-like hardware pairs with intuitive, cloud-based software and an open platform that integrates seamlessly with third-party devices. But while the product experience was modern and elegant, the marketing didn't reflect it outdated 3D graphics of break-ins and burglaries were cheapening the brand.
As Rhombus evolved into a comprehensive, hardware-agnostic security platform, it needed messaging and positioning that captured its sophistication and future-forward vision. Brandmates was brought in to realign the brand and digital presence with the quality of its technology.
SCOPE
What we built.
01 — Positioning & messaging
Homepage redesign with updated messaging and positioning.
Rewrote the core value proposition, hero messaging, and product narrative from the ground up — moving from feature-heavy copy to customer- outcome-led positioning that reflected Rhombus's sophistication.
02 — Brand & visual identity
Modernized brand guidelines and visual identity system.
Developed a comprehensive brand system — typography, color, UI patterns, illustration style — that matched the quality of the product and gave the internal team clear guardrails to scale.
03 — AI-powered product creative
Product renders and animated graphics to highlight benefits.
Used AI-assisted 3D rendering and animation pipelines to produce product visuals that brought complex IoT hardware to life — camera coverage maps, platform diagrams, and UI demo animations — at production speed.
RESULTS
2X
Accelerated time-to-market from product innovation to rendered images to display across collateral.
100%
Increase in website conversion and lead generation through industry-specific landing pages
10X
Increase in sales enablement assets generated across verticals
How AI accelerated this engagement
Production-quality renders in days, not weeks.
Traditional product rendering for complex IoT hardware — cameras, sensors, access control devices — would require a full 3D studio, weeks of modeling, and significant production budget. We used AI-assisted rendering and animation pipelines to produce campaign-quality assets in days, then handed the system to Rhombus to run independently.
Speed
Full product render suite delivered in 4 weeks — including camera coverage maps, platform diagrams, and UI animations.
Scale
AI-generated visual variants across every product line — without a separate production run per SKU.
Transfer
Workflows and asset systems documented and handed off — Rhombus owns the production pipeline going forward.
In just four weeks, Brandmates completely transformed how we present ourselves to the world. What began as a homepage refresh quickly evolved into major positioning and messaging wins across all our marketing channels.
Martin Padilla