VTS

Sharpening product marketing for the leading commercial real estate leasing and asset management platform.

PROJECT SNAPSHOT

INDUSTRY

Hardware, SaaS & AI

ENGAGEMENT

Project-based

TIMELINE

Defined scope

AI USED

Marketing lead

SERVICES

Messaging

Product UI

Video & photo

overview

Market leader with a product marketing gap.

VTS is the commercial real estate industry's leading leasing and asset management platform — used by landlords, asset managers, and brokers to manage the full lifecycle of commercial real estate transactions. With billions in deal flow managed on the platform annually, VTS is category- defining technology in a notoriously slow-to-modernize industry.

Brandmates was brought in to sharpen product marketing — improving how VTS communicated the depth and breadth of its platform to enterprise buyers through clearer messaging, stronger product UI presentation, and video content that brought the technology to life for a traditionally non-technical audience.

SCOPE

What we built.

01 — Messaging

Product messaging that communicated platform depth to enterprise buyers.

Refined the product narrative across VTS's core platform and key modules — translating feature complexity into clear buyer outcomes that resonated with asset managers, landlords, and brokers evaluating enterprise software.

02 — Product UI

Visual presentation of a complex platform made clear and compelling.

Worked with the internal team to improve how the VTS product UI was presented in marketing — screenshots, UI illustrations, and feature callouts that communicated power without overwhelming prospective buyers.

03 — Video & photo

Product and brand video that brought the platform to life.

Produced product marketing video content that demonstrated VTS's value in real workflows — giving the sales team assets to deploy in outbound, at events, and on the website.