Samsara
PROJECT SNAPSHOT
INDUSTRY
Hardware, SaaS & AI
ENGAGEMENT
Project-based
TIMELINE
Ongoing
AI USED
3D render · CAD animation
SERVICES
Messaging
Video & photo
3D render
overview
Customers genuinely in love with the product. Stories worth telling.
Samsara equips industrial clients — energy, utilities, transportation, manufacturing — with sensors connected to the cloud so they can track and manage everything about their equipment: pipeline pressure, tank levels, temperatures, vibration, and more.
The easiest testimonial to shoot is one where the subject is genuinely in love with the product. That's the case with Samsara's customers. Brandmates was brought in to capture those stories — and produce product marketing videos that showcased the power of Samsara's IoT platform to industrial buyers who respond to proof, not promises.
SCOPE
What we built.
01 — Story discovery
Pre-production and storyboarding that made every shoot count.
Worked with the Samsara team to identify the right customers, develop interview frameworks, and build shot lists that captured both emotional narrative and technical proof — before a camera turned on.
02 — Video production
Interview and b-roll capture across industrial environments.
On-site production at energy facilities, transportation depots, and manufacturing floors. Captured the human stories behind the technology without sacrificing technical credibility.
03 — 3D rendering & post
Hardware rendered from CAD files into a reusable asset library.
Produced 3D renderings and animations of Samsara hardware directly from CAD files — camera-ready assets the internal team could deploy across web, sales, and paid channels independently.
RESULTS
100K
Video views from B2B customers.
2X
Improvement in viewing time of customer testimonial stories.
35%
Reduction in time and cost producing future assets once client had rendered hardware files.
How AI accelerated this engagement
Hardware rendered from CAD files. Reusable forever.
Instead of staging physical hardware for every shoot, we rendered Samsara's devices directly from CAD files — producing a library of 3D assets the internal team now deploys across web, sales decks, and paid media independently.
Speed
Rendered hardware assets delivered without a physical studio or product shoot.
Reusability
35% reduction in time and cost for future productions — assets owned and deployed by the internal team.
Transfer
Full rendered asset library handed off to Samsara — no dependency on Brandmates to produce future variants.
Brandmates has really raised the bar for our brand marketing. They have become our creative go-to video partner — helping us create powerful one-minute stories for our industrial automation customers and solutions.
Pete Atkin
VP & GM Industrial — Samsara