A next-gen company in next-gen sequencing

In the world of gene expression mapping, Curio delivers the highest resolution, spatial views showing where gene expressions are located in reference to each other. The Curio team has developed the world’s first high-resolution, whole-transcriptome, spatial mapping kit. And it has done so in a way that any molecular bio lab can apply its kit within standard sequencing workflows without complex or expensive equipment. As a result, Curio can empower all molecular bio labs to begin seeing an entirely new world of data from the human, animal, or plant samples being analyzed.

Tasked to name and brand the new company, we looked for concepts that could grasp the layers of (bio)exploration that the new company would deliver to its customers.

In addition to naming and branding, the Curio team retained Brandmates in a 4+ year relationship to develop and manage it’s digital presence (web, social, email marketing), marketing automation (lead capture, scoring & nurture), and support the company in asset development for event marketing (webinars, conferences, and interest group sessions by sales team).

Tasked to name and brand the new company, we looked for concepts that could grasp the layers of (bio)exploration that the new company would deliver to its customers.

In addition to naming and branding, the Curio team was in need of digital and physical marketing assets, a new website, and a centralized CRM system to manage lead generation and early access invitations to its platform.