Solutions

Start-up Facelift

Give your brand the makeover it deserves.

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Get clear on who you are and who you’re not.

Every organization needs to be clear on their mission, their target customers, and what unique value they deliver to their market.   For early-stage companies, a clear marketing and communications strategy is intertwined with the core business strategy. 

We help your organization answer key questions.

What value do we deliver?

Who do we aim to reach?

Why should they care?

How do we reach them?

LitiPay name, brand, positioning and website by Brandmates.

A soul-searching journey for your company.

We facilitate this soul-search process by listening to your customers, analyzing your industry peers, and facilitating executive team workshops to align your team around a shared vision.

Once we are clear on the direction for your brand, we can execute on a series of deliverables to bring the vision to life.

The standard Start-up Facelift project will follow these steps:

01

Research & Insights

Delivered: Target Persona and Insights; Messaging creative brief

2 WEEKS

02

Positioning & Messaging

Delivered: Messaging Framework

1 WEEK

03

Visual Ideation

Delivered: Creative brief and Moodboard

1 WEEK

04

Visual Identity

Delivered: Messaging Framework

1 WEEK

05

Web & Creative Production

Delivered: Assets above

2 - 4 WEEKS

Want to learn more?

Explore ways for your brand to evolve and grow.