A new B2C brand in lawsuit settlement advances

Brand, Growth, Messaging, Strategy, Web

Background

LitiPay, a Golden Pear venture, provides personal injury victims with the option of receiving an advance on their lawsuit settlement. Many personal injury victims don’t have the luxury to wait out a case and will be tempted to take the first settlement offer from an insurance company even if it does not fully cover the costs of their accident. LitiPay helps those victims stay in their legal case in order to get the best possible settlement. Its parent company, GPF, had marketed its service to law firms which then refer financing options to plaintiffs.

As GPF aimed to become a national provider of pre-settlement funding, it was looking to develop a B2C brand that would have the potential for national recognition in a nascent category.

Scope

Phase 1

Stakeholder interviews with customers and employees to understand opportunities, challenges, and customer pain points.
Facilitate leadership team workshop to align on new company positioning and messaging and key brand attributes prior to naming
Ideation of new name (LitiPay) and gather stakeholder alignment
Design, build, and launch new brand, website, and marketing toolkit

Phase 2

Serve as the distributed creative, strategy and growth marketing team for the new brand
Develop go-to-market strategy, clear OKRs, and lead generation programs
Run B2B automated outreach programs
Run SEM campaign in test geographies
Run foundational social media marketing efforts
Support full-time marketing team hiring and transition

Style Guide

Color Palette

Typography

Icons

Logo Creation

“Brandmates was given the tough task to invent, design, and launch a new brand that would represent our direct-to-consumer efforts. In a couple months, they facilitated board sessions, brought in multiple stakeholders in the ideation process, and delivered the LItiPay name, logo, style guide, website, messaging, and all that we needed to test it with our customers. Hard to imagine going through this process with a different team.”

Oliver Harriehausen

SVP, Sales & Strategy, LitiPay