01
Overview
Social Capital was aiming to produce a video where an investment partner would describe the purpose behind a new impact-driven fund aiming to finance the most pressing solutions to global challenges.
We began to learn that the fund was already operational and SC already had a number of companies funded through this program. One was aiming to help cities leverage software to make more sustainable long-term decisions, another was leveraging urban fleets to measure air quality data, and a third was looking to launch tiny satellites to create universal internet connectivity.
We recommended that we capture these stories and let the entrepreneurs speak on-behalf of Social Capital. Here’s what they had to say.
02
Scope
- Pitched four-part video series
- Presented video style guide, art direction, tone
- Drafted original campaign narrative for SC partner video
- Coordinated shoot logistics and Interviewed all founders featured
- Pre and post-production of four 2-minute videos sharing founder perspectives on pursuing big dreams to tackle big problems
“They fully understood our vision, while also bringing new creative ideas to the table for how to carry it out. We love the results!”
Kira McCroden
Head of Comms
