Automating customer happiness.

Sutherland is a world-leader in customer support services and business process outsourcing. With over 50,000 employees around the globe, they support Fortune 500 companies across email, chat, and phone support. The product innovation team has invested heavily in developing conversational AI solutions (chatbots, voice assistants) that will ultimately disrupt a large portion of the Sutherland business. Brandmates was hired to help the team brand, position, and message this new offering.